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The 4cs

Before you choose your diamond, get to know the four things that define its brilliance: Cut, Color, Clarity, and Carat.

At Earthly Jewels, we believe transparency matters. That’s why we use the same global standards trusted by the world’s top gemologists — and make them simple for you to understand.

  • Cut — The craftsmanship that brings your diamond to life

  • Color — The subtle tones that shape its personality

  • Clarity — The purity that makes it rare

  • Carat — The weight that gives it presence

Each Earthly diamond is thoughtfully selected to balance these 4Cs — for beauty that goes beyond numbers.

Because knowing your diamond means loving it more.

The 4Cs serve as the pillars in evaluating diamonds. Carat weight measures size, color assesses hue, clarity examines flaws, and cut determines brilliance. Together, these factors define a diamond’s worth in the market, reflecting its unique beauty and rarity.

Carat

The weight of a diamond is measured in carats, with one carat equivalent to 200 milligrams. Carat size influences a diamond's rarity and value in the world of gemmology.

Color

In gemmology, the color of a diamond is graded on a scale from D to Z, assessing its degree of colorlessness or presence of yellow-brown tint. This evaluation influences its value.

Clarity

Clarity evaluates a diamond’s freedom from internal and external clarity characteristics which occurred during formation, polishing, or wear and tear

Cut

The cut of a diamond is crucial, determining its brilliance and sparkle. A well-crafted cut enhances light reflection, showcasing the diamond's quality and creating a mesmerizing play of brilliance.

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